No One Gives A Sh*t About Your Product — The Startup — Medium

I only occasionally will re-blog someone else’s work, but the brilliance, simplicity & insight contained in this short Medium piece from Mitchell Harper, more than warrants it.

Ironically, the simplicity implied in his excellent piece often belies any ease of execution of that very simplicity. “Tailored messaging” from Marketing, an insistent Sales Mgr that demands you ‘follow the script’, etc., all cause their own kinds of woe here…and lost sales, as Mitchell so rightly points out.

While we at MoM[S] have said parts of this in different ways at various times along the way, we have rarely if ever said them this succinctly, or eloquently. Kudos!

via No One Gives A Sh*t About Your Product — The Startup — Medium

Advertisements

~ by MindOnMediaSales on May 21, 2016.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: