No One Gives A Sh*t About Your Product — The Startup — Medium
I only occasionally will re-blog someone else’s work, but the brilliance, simplicity & insight contained in this short Medium piece from Mitchell Harper, more than warrants it.
Ironically, the simplicity implied in his excellent piece often belies any ease of execution of that very simplicity. “Tailored messaging” from Marketing, an insistent Sales Mgr that demands you ‘follow the script’, etc., all cause their own kinds of woe here…and lost sales, as Mitchell so rightly points out.
While we at MoM[S] have said parts of this in different ways at various times along the way, we have rarely if ever said them this succinctly, or eloquently. Kudos!