TV is in Transition…Are You?
The TV Business is Falling Apart – Business Insider, comes what many have expected for some time now out of the financial markets: a call that “the market was valuing the sector as if ad-supported TV in the US was a “structurally impaired” asset…”From
On the Sales side, what this means is simple: if you’ve been one of those [lucky enough] to be sitting on $600k/year packages selling TV for a decade-plus…watch out. If you never bothered to pay much attention to Digital for all of that time, thinking it a waste of your time…get ready.
I’ve written elsewhere in depth, that the transition skills + knowledge base needed going forward, grow more formidable every day [and more difficult to quickly learn.] If you don’t make the transition soon, as TV itself now clearly is, you are in jeopardy.
~ by MindOnMediaSales on August 23, 2015.
Posted in Career Survival, Media Sales, Sales Strategy, Sales Thought Leadership, Video / WebSeries / WebTV
Tags: Ad Sales, Career Survival, Compensation, Media Sales, Personal Revenue, Sales Professionals, Selling from a Sales Point of View, Television