The Right-Brain 'Art' of Sales vs. the Left-Brain 'Analytic' – Musings on Media from the 'Sell' Side, with Occasional Forays into Music…and Wine
“Play To Win, But Enjoy the Fun”
Truer words were never spoken, and it’s fitting they would come from none other than David Ogilvy, in his Confessions of An Advertising Man, one of the great Ad books of all time.
The full quote from David: “But I regard the hunt for new clients as a sport. If you play it grimly, you will die of ulcers. If you play it with lighthearted gusto, you will survive your failures without losing sleep. Play to win, but enjoy the fun.”
Too often we lose sight of the actual sport, gusto & thrill of Sales. Often that is due to the worrying grind of revenue or other similar pressures [exceeding quota, tracking cold calls, etc.] We at MoM[S] can also be guilty of waivering ourselves, even in the best of times. Let us take these David Ogilvy words to heart often in 2015 & beyond.