You’d think that, after writing MindOnMedia[Sales] for nearly 5 years, I would have summarized a list of Best Practices to use by now. To be sure, I’ve written about many of these very items at length, and maybe one day soon, I will write one like this…from the Sales side.
Until then, here is a great summary list, coming from the all-important Agency side [and maybe it is actually better one comes from the Agency side in some ways!] The perspective here, from Ellyn Rice at Piston, an indie shop in San Diego, takes that Agency view. But really her work here goes beyond that, looking at the relationship from both sides on how to proceed…and NOT proceed. Hope you enjoy this as much as I did.