What We Talk About When We Talk About Programmatic

What We Talk About When We Talk About Programmatic.

This piece from Jed Nahum on AdExchanger, is an excellent summation of the truth, mystery, reality, myth & legend, that are all a part of the quickly-emerging world of automated Digital Media buying, planning and selling.

And as he also states near the end of this work, the world IS big and it will incorporate all of the areas he outlines, even as the ‘legacy’ methods also remain in the mix.

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~ by MindOnMediaSales on August 5, 2013.

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