The Right-Brain 'Art' of Sales vs. the Left-Brain 'Analytic' – Musings on Media from the 'Sell' Side, with Occasional Forays into Music…and Wine
MindOnMedia[Sales]: Are You Left Brain, or Right?
For more than 2 years, MindOnMedia[Sales] has written about the Media Sales process in general, while taking on a ‘Right-Brain vs. Left’ viewpoint as a framework. Ideally you may have also taken prior note of our tagline, The Right-Brain ‘Art’ of Sales vs. the Left-Brain ‘Analytic’.
But moving the descriptors ‘Art’ and ‘Analytic’ aside for a moment, what are the real attributes of being Right Brain…or Left? And why does it matter? Social Media strategy consulting expert Muhammad Saleem may provide these answers, with this cool new infographic below.
As we’ve expounded on here so many times, our best work has always come from a combined, sometimes not-quite-methodical, combining of the two. While it may seem like that makes for occasional see-saw reading here, taking a close look at Mr Saleem’s work below, may shed light on why that is.