via MediaPost – Woe the Digital Sales: Do You Know What You’re Selling?

“The media business is an art and a science. Media sales is an art and a science too. It’s great when sellers understand the science — but art makes life more meaningful, doesn’t it?”
– – –
I’ll let those lines, quoted from Amy Auerbach in the above-titled article from MediaPost’s Online Publishing Insider, pretty much say it all. They also pretty much justify most of what I write here on MoM[S].

In essence, she validates over 15 months of work here at MindOnMedia[Sales]…and she comes from the Agency world, not from the Sales side.

With that, our tagline, ‘The Right-Brain ‘Art’ of Sales vs. the Left-Brain ‘Analytic’ ‘ stays right where it is. Thank you, Amy!


~ by MindOnMediaSales on September 24, 2010.

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