The 19 Revenue Sources For WebSeries Creators

As a WebSeries or WebContent creator, there is much to do: Writing, Directing, Producing. Casting, Lighting, and maybe Acting, too. Often this is done with very few people. Often much of it is done by just yourself.

So, after all of that, to then add on what may be the most important element of all in some ways [the funding or revenue needed to develop or continue your series] is often overwhelming. Daunting, at the very least.

And for the sake of this article, we don’t even really address Social Media. Though it could, and should, play a part interweaving through nearly every segment of what you do for your project. Including this one.

Let me list the 19 sources of revenue, income or funding for a WebSeries / Scripted WebContent project. I’ll break each of these items out in future post’s. Here goes:

  • Ad Agency’s
  • Ad Networks
  • Agents
  • Affiliate Programs
  • Brands [or for some of us, Clients]
  • ‘Crowd’ Funding
  • Distributors/Producers – Independent Firms
  • Game Dev/Development Companies
  • Gov’t Grants/Charitable/Institutional Funding or Support
  • Licensing/Branding Firms
  • Networks [Broadcast or Cable]
  • Podcast/Downloads
  • Private Investors/Venture Capital
  • Product Placement/Barter Firms
  • Studios
  • Tax Incentives & Credits
  • Video Ad Platforms & Content ‘Channels’
  • Finally, of these last two, one is probably the most common of all the ones listed here, the other is the least desirable by far:
  • Friends & Family
  • Credit Cards, Loans & Cash Advances

We have run the gamut here, but that is the point. Some of these work in some ways, not so well in others. Some are inter-related. Some are connected. But they all can lead to revenue, and so are included here.

As I’ve talked about in coursework at WebTVWorkshop, the current state of flux in advertising, Hollywood, and the WebContent movement in 2010 creates both chaos…and opportunity.

In the Broadcast/Movie world, the path to getting ‘greenlit’ in Hollywood is well known, and well worn: you shop your project [through an Agent or a show-runner, if you can] to the Studios, Networks and maybe some Production/ Development companies.

They either buy your project, or you start all over again at the beginning. This of course does not mean any of that is easy, by any stretch. But it is pretty well established.

Not so in the WebContent world, or at least, not entirely so. Not yet.

While there is less money in each of these paths listed above as of now, you also need less money in the web world thus far…and there’s NINETEEN of them here for you to follow on…Nineteen.

We’ll be talking more about what this means soon, and how these translate into use in the real world.

Good luck with your Web Series project!

Note: Special thanks to the many talented people I’ve run across, met, and become friends with, as we all learn & contribute to the development of this nascent new industry, of developing Digital Media Content.


~ by MindOnMediaSales on September 24, 2010.

11 Responses to “The 19 Revenue Sources For WebSeries Creators”

  1. Very comprehensive overview! I will share with my followers Ken!

  2. […] should check out Ken’s 19 Revenue Sources for WebSeries Creators, Part 1, 2, & 3 on his blog. He breaks down every option afforded to content creators in a […]

  3. Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds

  4. […] The 19 Revenue Sources For WebSeries Creators « MindOnMedia[Sales] – September 30, 2010 – Great article to help answer a question I get all the time. There were a few things I hadn’t thought of here, too. […]

  5. thanks for this, Ken!

  6. nice share,,,

    thank’s for the information…

    excellent blog,,see you…

  7. I’m trying to think of a 20th one but don’t think there is one, at least not off the top of my head. Awesome list, definately sharing it with the Spidvid community as they will find value in it. Thanks for sharing!

    • Thanks for your kind words, Jeremy, and I am indeed honored that you would choose to share this on Spidvid, which you head up. It is a site that I have been looking at myself, as I consider my next round of projects, for sure. And, as it goes from your comment, there may actually be a 20th…depending on how I want to define my own list: Mobile, especially for Ringtones! I shared this list in class at WebTVWorkshop last night, and this came by way of one of the students in my session, Neal.

      So…I will probably end up changing it to “20”…though I do have both Banner & Video ad networks listed…which includes the Mobile platforms/networks [and which, as I discussed in class, are all going to merge/consolidate within 2-5 years anyway]. And I also had Podcasts/Downloads, of which the second you would be making money from on that Ringtone purchase of your Series’ theme song.

      With that, I’m not going to quibble on the point. It’s a good one to add, so I’ll probably do so and give credit to Neal as he’s due!

      The point of writing the ‘List’ here was never to imply “I’m right” on this, or the subject expert…it’s to start a dialogue, like this one…and get people thinking along these lines.

      Thanks again, Jeremy. If you come up with more, we’ll add them!

      • Would love to have you use Spidvid for your future video entertainment projects, and feel free to reach out to me if you want more information. Mobile is certainly going to play a big part in video monetization in the not too distant future.

  8. […] This post was mentioned on Twitter by Idiotscreen, JobShoots, JobShoots, JobShoots, Ken Nicholas and others. Ken Nicholas said: The 19 Revenue Sources For WebSeries Creators: – MoM[S] Blog Post! […]

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