The Right-Brain 'Art' of Sales vs. the Left-Brain 'Analytic' – Musings on Media from the 'Sell' Side, with Occasional Forays into Music…and Wine
BizDev Interview Audio Clip – Definition of Business Development
Continuing with excerpts from the interview I did this summer for coursework on the BizDev field by BusinessTraining.com, this is the MoM[S] definition of Business Development, or ‘BizDev’ as it is often called.
Ashley Wirthlin, developer of GTC Institute’s PR Specialist and BizDev Certification coursework, leads the interview.
…what it is, what it means, and how it differs [or not] from the Sales process it is related to.