IAB to Conduct Outreach on Behavioral Targeting Ads
Well, the big Money Center banks couldn’t do it, we’ll see if Online advertising can.
The IAB is taking a shot at the ‘Transparency’ issue, a key point of focus especially for the
BT world [and Networks], by developing its own proposed standards, including a possible
The impact of this on Sales/Ad revenues is unknown, but could add to revenues if major
Brands like what they see, get favorable public reaction…and then commit more budget
based on that. See more from the link below:
~ by MindOnMediaSales on April 15, 2010.