IAB to Conduct Outreach on Behavioral Targeting Ads

Well, the big Money Center banks couldn’t do it, we’ll see if Online advertising can.

The IAB is taking a shot at the ‘Transparency’ issue, a key point of focus especially for the
BT world [and Networks], by developing its own proposed standards, including a possible
“opt-out”.

The impact of this on Sales/Ad revenues is unknown, but could add to revenues if major
Brands like what they see, get favorable public reaction…and then commit more budget
based on that. See more from the link below:

IAB to Conduct Outreach on Behavioral Targeting Ads.

Advertisements

~ by MindOnMediaSales on April 15, 2010.

One Response to “IAB to Conduct Outreach on Behavioral Targeting Ads”

  1. […] This post was mentioned on Twitter by Ken Nicholas. Ken Nicholas said: IAB to Conduct Outreach on Behavioral Targeting Ads: http://wp.me/pxdCJ-EA […]

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