Bloomberg: Toyota Loyalty Slipping
In a Bloomberg piece, entitled, ‘Americans Saying ‘No’ to Toyota; Ford Most Popular’, they talk about vanishing loyalty among US buyers. See it here: http://bit.ly/byE320 MoM[S] discussed the possiblity of this in a 2/12/20 Blog post, here: http://wp.me/pxdCJ-u6
No one knows how this plays out from here. Clearly damage is done. At some point, Toyota is a world-class company, and even if they get ‘shaken to their core’ [words I used], they will definitely fix their problems.
My worry then becomes: what next? Sales are down; who’s at fault? The easy “victim” becomes their Ad agency, Saatchi, who if anything, would indeed be a victim…of their own succes. They articulated & distributed the VERY successful Brand messages, themes & concepts that helped Toyota spread the message that landed them in the #1 spot in the US.
Yet…they will likely take A hit…or THE hit. Speculation, as there is still much to do, so we’ll see. I hope they fix their issues, I hope their customers are now safe, I hope that the good work of Saatchi is allowed to now come back around…and do its work again.