GM + Opel – A Redux


Dear GM,

A good-to-really-good move this week, to back out of selling Opel to Magna…though it was a little sudden. A bad-to-very-bad move in my view, though, was to then announce 10,000 job cuts the day after that. Did anyone think this thru, or did they just not care how this would sound?

Everybody [except for maybe Magna] applauds that you tabled the deal, since frankly the economics that compelled you into this deal to begin with, have now changed again, towards the better. And Opel is a key Tech/Design partner for you.

But you blew that PR out entirely, if I may, with these job cuts. Europe will not like this, and it creates a lot of ill will. Not something that you need right now. Being that these cuts will come from the same market[s] you sell into, perhaps that news could have been diluted, or delayed just a bit? Obviously not, but I’m just sayin’…

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~ by MindOnMediaSales on November 5, 2009.

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