Search Ads Sell…or a ‘Sell’ on Search Ads…?

Talk about A Defining Moment: Browsing an email Ad from the great Search site that I visit pretty often [Click > here to visit], there was both a Leaderboard ad from Facebook and a Tower ad from MySpace, offering their Search products. In the same place at the same time, in the same email ad.

That was just from the New School of social media. From the Old School if you will, e.g. the Engines/Directories, you of course still have Yahoo!, Bing is now popping up for Microsoft, and of course, Google. Dare it be asked if a “mature” product is now where Search is, or will soon become?

This also begs the question: Should Clients now be considering a ‘Reverse-Auction’ to all of these, for their Search ad programs? Kind of an eBay thing, or a version of AdWords turned around? Why not?

For us Media types, one remembers when a living Sales team actually sold search, in the days of Early Google. In needing to differentiate between all of the above, are those retro days about to return?

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~ by MindOnMediaSales on July 16, 2009.

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